Show how the ever-changing field of Social Psychology is useful in students' everyday lives. The integration of application into the main body chapters helps students see the connection between theory and real world experiences. This classic text retains the hallmark of its own past success: up-to-d[...]

Entrepreneurs are, in essence, individuals who take action to convert their ideas into reality. Doing so involves completing many steps; Robert Baron describes these steps, and provides guidance for performing them successfully. To do so, it incorporates several features: the information presented i[...]